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BMW Motorrad - The Motor Riders

'MAKE LIFE A RIDE' - a new expression and attitude created by VCCP for BMW Motorrad. After creating this campaign platform featuring real stories of people following their own path to happiness, their next challenge was to demonstrate their leadership across the entire category - through innovation, safety and sustainability - for potential as well as existing riders. The Motorriders is a global content platform applied across all channels.

Project Roles
Content Strategist, Creative Director
Company
VCCP
Skills
Content Strategy, Creative Direction, Creative Strategy, Social Media Strategy
Media
Branded Content, Social Media Content
Project Industries
Automotive
BMW Motorrad - The Motor Riders
Collaborators