Get A Drip Brand Launch | Event Creative Direction & Production
Get A Drip is an IV drip brand designed for a generation who favours experience over possession, time over money, for whom wellness is the new luxury; a lifestyle brand designed to accompany its consumers in their desire for genuine experiences and for a collective group of individuals who seek authenticity and new experiences.
We wanted our guests to experience the future of wellness in a fun and immersive environment. We wanted the night to be more than champagne and canapés, to be memorable and relevant to our audience. So we created an immersive event that resonated with the brand's consumers; an evening of music, wellbeing, art-inspired installations, and sensory experiences transporting them to another world.
We separated the space in 3 rooms, each of them set with different lighting and set design.
Flooded with energizing pink lights and plants, the Lounge was set as an in-between space for chatters and networking. Studio J designed bespoke benches, created a vegetal video wall and installed the photocall in that room. The Little Cooking Pot, a vegetarian and vegan caterer led by Chef Sarah Cotterel, served awesome and healthy savoury nibbles and sweet delicacies in the room.
The Recovery Room was dedicated to the ultimate brand experience. A selection of influencers and guests got access to IV treatments of their choice during the night. Set in a soothing environment, gold lighting, lavender scents and warmth, guests could lay comfortably on the chairs while the nurses were taking care of them.
Equipped with the famous Funktion-One sound system, the Club was set in a darker blue lighting, designed with vegetal installations. Wellness influencer & DJ AJ Odudu opened the night, followed by TV & radio host Maya Jama and the famous party crew Work It! closed the event. Contemporary & free form dancers filled the room with their energy while Missy Flynn’s Rita’s managed the open bar and served a selection of fresh cocktails and Skinny Prosecco.
(Photo © Nwaka Okparaeke)