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PG3: Get Cozy

NIKE campaign for the Paul George's latest signature release: PG3. It's all about comfort and remixing the idea of COZY with playful patterns, retail installations and motion pieces that showcase George's versatility on the court. Design and Concept: Jay Giraldo 3D/Motion: Shane Griffin Art Direction: Michael Spoljaric, Darien Birks

Project Roles
Designer, Type Designer
Company
Nike Basketball
Skills
3D, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Conceptual, Design
Media
3D Animations, 3D Illustrations, Advertising, Interaction Designs, Posters, Retail Designs, Social Media Content, Typography
Project Industries
Advertising, Fashion, Sports
PG3: Get Cozy
PG3: Get Cozy
PG3: Get Cozy
PG3: Get Cozy
PG3: Get Cozy
Collaborators