"Fairprice: Pay What It's Worth"
The Pink Tax. A gender based price discrimination on products, goods and services marketed towards girls and women. On average women pay 7% more than men for the same products and services.
Fairprice is Visa led initiative that empowers women to slay the sexist surcharge. Create a smart shopping tool that allows women to purchase pink tax alternative.
- Project Roles
- Art Director
- 3D, Adobe Illustrator, After Effects, Art Direction
- 3D Illustrations
- Project Industries