SKYSCRAPER: Social Awareness Campaign
I was the creative lead on the social media campaign for the motion picture Skyscraper. I connected the look and feel for the website www.discoverthepearl.com, in which the viewer would learn more about the building in the movie, a character on its own. Ultimately as the user moves through the site, which is designed to appear as a normal real estate venture, they are confronted with visual cues alerting them of dangers within.
I created the story line of "Will vs. The Pearl" depicting the colossal journey that Will Sawyer must take to save his family and I also designed the look and feel of the type treatment for the quote cards and building cards.
By leveraging Dwayne Johnson's social media audience to promote the biggest action move he has starred in to date, the campaign achieved skyscraper results.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design Strategy, Sketch, Storyboarding
- Social Media Content
- Project Industries