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Project Rock

Seven Bucks Creative was founded by Dwayne Johnson, Dany Garcia, and Chet Gulland to market the man, the movies, as well as all of his partnerships. As an Executive Producer and contributor, I facilated the production of media around his best selling “Project Rock” collection with Under Armour. Using Dwayne’s social media audience of over 125mm as a sales channel and branding tool, we worked to enhance Dwayne’s authentic connection to his fans while pushing the boundaries of what’s possible with the content. Consulting on multiple other entertainment projects in development, each one positioned to disrupt the traditional marketing format through the lens of a larger than life personality known worldwide.

Project Roles
Executive Producer
Seven Bucks Creative
Art Buying, Brand Strategy, Commercial, Entertainment, Film, Post-Production, Social, Wrangling - Celebrities
Advertising, Brand Films, Branded Content, Social Media Content
Project Industries
Advertising, Entertainment, Sports
Project Rock