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Skip Mayhem

You can't skip mayhem in life, so why did you think you could skip Mayhem on the internet? We wanted to show people that Mayhem is unavoidable, so made a fake skip button on a pre-roll ad. Clicking skip only made things worse, until you went back and finished the ad. ANDYs shortlist LIA Awards shortlist Webbys finalist

Project Roles
Art Director, Creative Director
Company
Leo Burnett
Skills
Art Direction, Creative Direction, Social Media Strategy
Media
Social Media Content
Project Industries
Advertising