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Send Bad Luck

Allstate insurance can protect you from bad luck in the world, but in the World Cup, no one is safe. We encouraged fans to send bad luck to their rival teams, and when their darkest desires came true, we showed how Mala Suerte made it happen in real time. Cannes Bronze.

Project Roles
Art Director, Designer
Company
Leo Burnett
Skills
Art Direction, Design, Film, Social Media Strategy
Media
Scripted TV, Social Media Content
Project Industries
Advertising