We wanted to show that sharing on social media can be dangerous, and of course that the best way to be protected is to have Allstate insurance. So we pulled a prank on an unsuspecting social media over-sharer and let Mayhem break into her house and sell all her stuff - live on the internet.
4 Cannes Lions (1 Silver Titanium, 3 Bronze)
Grand Prix LIA Awards
AICP Most Next Award
D&AD Graphite Pencil
2 One Show Silvers