Mayhem Sale

We wanted to show that sharing on social media can be dangerous, and of course that the best way to be protected is to have Allstate insurance. So we pulled a prank on an unsuspecting social media over-sharer and let Mayhem break into her house and sell all her stuff - live on the internet. 4 Cannes Lions (1 Silver Titanium, 3 Bronze) Grand Prix LIA Awards Clio Gold AICP Most Next Award D&AD Graphite Pencil 2 One Show Silvers

Project Roles
Creative Director
Leo Burnett
Art Direction, Design, Social Media Strategy , TV
Scripted TV, Social Media Content
Project Industries