Baileys Chocolat Luxe Launch Film
Baileys Chocolat Luxe is a decadent fusion of luxurious Belgian chocolate, Irish whiskey, and cream. Baileys briefed R/GA London with the digital activation of the Baileys Chocolat Luxe which culminated in this online film stealing the thunder from the official TVC.
Originally conceived as a physical installation to be experienced during London Fashion Week, the film used a 12-foot physical Rube Goldberg-esque physical installation with the action taking place (almost!) entirely in-camera.
As Creative Director on Baileys at R/GA London, my role was creative lead from conception to publication. It was directed by Juriaan Booji and produced by Lisa Joseph at RSA Films. Props, models and kinetic magic by Asylum FX. Chocolate styling by Bompas & Parr.
- Project Roles
- Creative Director, Designer
- R/GA London
- Conceptual, Filmmaking, Visual Development
- Advertising, Brand Films
- Project Industries