Van Gogh BNB

We took an entire marketing budget for the Art Institute of Chicago ($28K) and convinced them to build a bedroom instead of making banner ads. We put the room, styled like a Van Gogh painting, on AirBNB and let the internet fight for a chance to stay there. 15 Cannes Lions (1 Grand Prix, 7 gold, 7 Silver) 3 D&AD Pencils (1 yellow, 1 graphite, 1 bronze) 6 Clio (1 Grand, 3 Gold, 1 Silver, 1 Bronze)

Project Roles
Creative Director
Leo Burnett
Art Direction, Conceptual, Social Media Strategy
Social Media Content
Project Industries
Van Gogh BNB