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Base Culture Brand Development

Base Culture is a Paleo baked goods brand, started by Jordann Windschauer in her kitchen. A small business “DIY” mentality was completely crippling the brand’s growth. Idol re-imagined all aspects of the evolution, from web, social, video, packaging, strategy, and more. Since then Base Culture has seen a 10x transformation. Not only did they secure national distribution with Whole Foods and Walmart, but also completed building a 44,000 sq. ft. facility, co-packing baked goods for the nation’s other Paleo brands’ production needs.

Project Roles
Creative Director, Designer
Base Culture
Adobe Photoshop, Design, Adobe Illustrator, Adobe InDesign, Brand Strategy, Creative Direction, Creative Strategy, Packaging Design
Websites, Brand Guidelines, Brand Identity, Branding, Photography, Social Media Content, UI Design, UX Designs, Packaging
Project Industries
Packaged Goods
Base Culture Brand Development