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MERCEDES BENZ: THE POOP TWEET

People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all 140-character punch lines. So we had a choice. We could ignore the haters. Or we could use our unique voice to change their minds. As part of a larger program geared to humor our haters, we struck back at a tweet that said, "Saw a bird had crapped on a Smart Car. Totaled it." We used elaborate math and even called farmers to see just how much bird crap it'd take to dent smart’s high-strength safety cell. The stats became an infographic, and we sent our reply. Three days later, we’d turned the sh*t -talking into respect.

Project Roles
Art Producer, Content Producer
Company
Razorfish
Skills
Art Buying, Content Management
Media
2D Animations, Websites, Social Media Content
Project Industries
Advertising, Automotive