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CBGB Brand Strategy

As ownership of the rights to the legendary club changed hands, its legacy would need to be preserved for new initiatives. This project would help to identify how the CBGB brand should move forward, both strategically and visually.

Project Roles
Creative Director, Designer, Producer, Product Designer, Strategist, Type Designer, Typographer
Company
Beardwood & Co
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Calligraphy, Copywriting, Creative Direction, Creative Research, Design, Design Strategy, Lettering, Print, Punk, Research, Strategy, Type Design, Visual Development
Media
Books, Brand Identity, Branded Content, Branding, Manifestos, Product Designs, Visual Designs
Project Industries
Entertainment, Music
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy
CBGB Brand Strategy