Illustrations and Visual Identity for Ruisrock Festival
Ruisrock is the oldest music festival in Finland and in 2019 it will be organised for the 50th time. In honour of the anniversary I was commissioned to create a new logo design and a set of illustrations for the festival for 2019–2022.
The illustrations draw on the beautiful festival setting in the National Park of Ruissalo and celebrate the closeness of nature and hot summer days at the festival. The rhythmic logo design with geometric letterforms that still evoke the idea of a calligrapher’s pen plays with the collision of man-made spaces and nature, urban and organic, all inherent in the Ruisrock Festival experience.