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MSN Trivia Tour

MSN wanted to drive user engagement with their breadth of of news content while promoting their new faster platform. We focused on the idea that knowledge is a currency unto itself by creating a trivia game that tested users’ awareness of current events. The game featured new questions daily, pulled directly from the latest headlines on MSN. Users could play online or at one of seven events across Los Angeles, San Francisco, and Seattle for the chance to take home a Microsoft Surface.

Project Roles
Art Director, Creative Director
Company
MSN
Skills
Conceptual, Experiential
Media
Events
Project Industries
Technology
MSN Trivia Tour
MSN Trivia Tour
MSN Trivia Tour
MSN Trivia Tour
MSN Trivia Tour
MSN Trivia Tour
Collaborators