Grindr's "Kindr" Campaign
#KindrGrindr was created to combat discrimination on the Grindr app and celebrate Grindr’s diverse communities that are often marginalized. Our goal was to encourage behavior change, highlight updates to the app including new community guidelines, and shift brand perception.
I was featured and interviewed on Twitter's official podcast, which highlights exceptional marketing campaigns.
- Project Roles
- Content Strategist, Producer
- Social, Social Media Strategy
- Interactive Videos, Photography
- Project Industries
- Lifestyle, Technology