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Grindr's "Kindr" Campaign

#KindrGrindr was created to combat discrimination on the Grindr app and celebrate Grindr’s diverse communities that are often marginalized. Our goal was to encourage behavior change, highlight updates to the app including new community guidelines, and shift brand perception. I was featured and interviewed on Twitter's official podcast, which highlights exceptional marketing campaigns.

Project Roles
Content Strategist, Producer
Company
Grindr
Skills
Social, Social Media Strategy
Media
Interactive Videos, Photography
Project Industries
Lifestyle, Technology
Grindr's "Kindr" Campaign