UCI Road Cycling Championship

Towards the ends of 2013, Mike Lear, who's a CD copy writer at the Martin Agency, wrote the line: "2015 The World Rides in Richmond." Two years later, as the summer winded down in Richmond, Virginia, those words rang true on nearly every street as the city hosted the UCI Road Cycling Championships. 

We worked closely with the organizers of the event to bring to life the branding, merchandise designs, and cover visuals for Richmond 2015.