The Martin Agency Rebrand

Throughout 2013-14, I joined in on the rebranding of the Martin Agency. It kicked off with the updating of the logo mark (which Chris had done) as well as the overall look and feel. We explored deeper and expanded the depths of the brand by creating various visual assets with a color palette that was simple and flexible.

Defining the red dot and its usage in the brand was one of the main challenges. Many fun solutions came out of this project, including dotted illustrations based on quotes by the late Mike Hughes. And each Martin employee received their personalized dots that went on their business cards and stationary.