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bareMinerals
As the Senior Digital Strategist for the bareMinerals account, I managed the paid partnership of 8 US influencers, for the launch of bareMinerals' 24-hour liquid foundation. The global campaign include 24 influencers total, from 8 countries. The campaign had a total reach of +17.2 million, garnered +3.1 million impressions and generated $529,340 EMV in 48 hours.
- Project Roles
- Strategist
- Company
- bareMinerals
- Skills
- Brand Strategy, Content Strategy, Digital
- Media
- Social Media Content, Social Media Copy
- Project Industries
- Beauty
