Harlem/Havana

The Harlem/Havana Music and Cultural Festival is a brand new endeavor between the Greater Harlem Chamber of Commerce and the Cuban government. The festival includes art events, music performances, and parties and will take place in both Harlem and Havana. We created a complete brand identity, including logo and tagline, to bring the festival to life. The visuals take inspiration from the rich and layered cultures of both areas, fused together in a color palette that feels contemporary and fresh.