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Aperture
The Aperture Foundation has been at the center of photography for decades. However its branding seemed out-of-touch in 2011 and there was little consistent visual unification across its publications, ephemera, and digital channels. The brand was strengthened through a complete rebuild: new logo, identity system, ephemera, guidelines, and website. Every piece and channel, including Aperture's annual benefit party and auction, was unified with clean, elegant visuals.
