Vaseline - SOCIAL EXPERIMENT

A real time social product experiment conducted over 3 weeks in a small town in Alaska and documented to create a fully integrated and organically made Advertising campaign.

PRODUCT LAUNCH / CAMPAIGN DESIGN / ART DIRECTION / DESIGN/ ONLINE / DIGITAL / PRINT / POS / SOCIAL / CONTENT

Project Roles
Art Director, Artist, Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Photographer, Strategist, Type Designer, Typographer, Writer
Company
BBH New York
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Color Grading, Content Management, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Film, Film Photography, Filmmaking, Social, Social Media Strategy
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Experimental Films, Film Editing, Large Format Photography (Film), Television
Project Industries
Beauty, Health/Pharma, Retail
Vaseline - SOCIAL EXPERIMENT
Support