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State Farm Magic Jingle
After 5 years, the State Farm "Magic Jingle" campaign was due for a refresher. We wanted to take apart the formula that made the spots work (have accident + sing jingle = get agent) and see what happens when we played by a different set of rules. We changed the POV on the Jingle to see just what happens at State Farm every time the Jingle is sung.
We also shot this fun "Sing off" spot with Elvis impersonators to coincide with Elvis's Birthday. Both spots were directed by Roman Coppola.
BROADCAST FILM / CAMPAIGN / CREATIVE DIRECTION / ART DIRECTION / CRAFT
- Project Roles
- Art Director, Content Strategist, Copywriter, Creative Director, Project Manager, Strategist, Typographer, Writer
- Company
- Translation LLC
- Skills
- Brand Strategy, Broadcast, Celebrity, Conceptual, Content, Content Strategy, Creative Direction, Creative Strategy, Film
- Media
- Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Broadcast
- Project Industries
- Finance
