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See Your City
New York City wanted a campaign that inspires locals to explore the city. We created a brand that has flourished on social media, posters, and in the press. The brand has evolved over several seasons, growing to include a food-focused iteration and an upcoming user generated content-driven campaign.
The result is over 117,000 images on Instagram tagged #SeeYourCity and over 60 local ambassadors integrated throughout the program, reaching over 15 million people on social media alone. See Your City has been featured in several press outlets including The New York Times, Skift, and Epoch Times.
