NYCgo Rebrand

Prior to 2015, there were no comprehensive brand guidelines at NYC & Company, which are essential to unify the messaging and visuals across an organization. We rebuilt the entire organization from its business cards to its 9,000+ page website including brand voice, visual guidelines, and templates. New elements of the brand overhaul include two custom typefaces, more than 250 custom icons and a custom color palette, all inspired by New York City’s vibrancy, energy, diversity, and legacy. For the story behind the rebrand, please watch the videos below.

Since the brand launch, the city has earned a number of accolades from publications such as the Creative Review, It's Nice That, and Co.Design.