Jordan - The Last Shot

The Jordan brand is synonymous with sneaker-heads everywhere. However, this audience is now full of millennials who have never seen MJ play. They think of Michael Jordan as a shoe instead of the greatest basketball player ever to set foot on the court. So we set out to put those young sneaker heads into Jordan's shoes. As part of the 2015 All-Star Weekend experience in New York City, consumers tried on Jordan's newest shoes and tried to sink a few of his iconic shots.