The Power of Colours

In Lebanon, prisons are still seen as more of a punishment rather than a chance for rehabilitation. Their gray environments fuel already present frustrations and negativity, leading to more violence and even riots.

We worked side by side with a colour therapist and the prison’s psychologist, then went to Ebbé Prison in Tripoli, Lebanon, and painted its cells with colours that help improve the psychological well-being of inmates.

Each colour, falling into a specific frequency, has unique properties: blue imparts a sense of spirituality and peace. Green creates a sense of friendliness and calm. Yellow conveys inner warmth. We used these colours to transform the lives of inmates for the better.

Project Roles
Art Director, Designer, Editor (Brand/Content)
Company
Young & Rubicam
Skills
Art Direction, Content, Design, Film
Media
Branded Content
The Power of Colours
Support