The World Expiration Date

Tragically, the planet’s future is under threat. Our world is seeing a growing number of animals facing extinction. A lack of public awareness about the issue only serves to compound the problem. We addressed the topic by exploiting a behavior in which people already had the future in mind: their habit of checking expiration dates.

We took the expiration dates on the recyclable tins, cans and bottles of different American Garden products and told people the fate awaiting endangered animals by those same dates.