Estee Lauder Diwali

Estee Lauder wanted to create sustainable gift packaging which encapsulates the spirit of Diwali. The challenge was to create something festive fused with minimalism and luxury. The packaging had to then be publicized through a campaign in Estee stores throughout India. We designed a line of ultra-luxury box bags in which the Estee products would be placed. The bags can be reused as beautiful clutches long after the festival is over. We came up with the hashtag #allsparklenosmoke which turned into a massive anti-pollution movement in India. We also created an animation film capturing the vibrancy and energy of fireworks synonymous with the Indian festival of Diwali.