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Chromat

To launch their new swimwear collection, we were asked to take Chromat, a body-wear brand with a cult following, to a more mainstream audience without losing their progressive brand identity. Typical swimwear ads feature a narrow standard of beauty, one that doesn’t represent the majority of women. So, to help Chromat reach a broader audience, we reflected a broader audience—with radical inclusivity. This led us to the Chromat Pool Rules. Press mentions: TeenVogue, Glamour, Buzzfeed, Nylon, The Root, Today Show, DesignTaxi, Bust, Upworthy, Artsy.net, The Drum, Metro UK.

Project Roles
Copywriter
Company
Berlin Cameron
Skills
Conceptual, Copywriting
Media
Social Media Content
Project Industries
Advertising
Chromat
Chromat
Chromat
Collaborators