This is Essentia, a supercharged ionized alkaline water with a purpose. To improve people’s lives through better hydration. But, there was one big problem. No one knew who they were.
We introduced Essentia to Overachievers in the most influential, trend setting cities where they live with bold iconic messaging to inspire overachievers to go out and do what they love doing-overachieving. The launch of Essentia embedded into culture and rose to the top three spot in premium water category. Photography credits: Danielle Levitt and Anthony Georgis
- Project Roles
- Art Director, Creative Director
- Art Direction, Brand Strategy, Copywriting, Design
- Environmental Design, Events, Murals, Photographs, Product Designs
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