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Pepsi: Beats of the Beautiful Game

Task Description During the 2014 FIFA World Cup, Pepsi needed to develop a campaign to organically disrupt Coca Cola’s long-time presence and sponsorship at the globally celebrated event by amplifying the spirit of the sport. Solution We created the first ever full-length visual soundtrack, “Beats of the Beautiful Game,” by pairing music artists with filmmakers to create a hybrid experience, using the music as inspiration and the soundtrack for the series of films, that celebrated soccer culture around the world. A new film (and single) was released each week of the World Cup, culminating with the release of an album with 11 dynamic, unreleased tracks, paired with short films directed by renowned filmmakers including Spike Lee and Diego Luna. Result Pepsi managed to capture the attention of their audience and become part of the conversation around World Cup, despite not being an official sponsor. BoTBG racked up 3.6 Billion media impressions, 150MM Social Impressions and over 29MM Youtube views.

Project Roles
Content Strategist, Creative Director, Executive Producer, Strategist
Company
Pepsi
Skills
Brand Strategy, Celebrity, Content, Content Strategy, Creative Direction, Creative Strategy, Entertainment, Film, Management of Teams 10-20, Managing Budgets, Marketing Strategy, Music, Strategy, Wrangling - Creatives
Media
Advertising, Branded Content, Experimental Films, Music, Music Videos, Viral Films
Project Industries
Advertising, Beverage, Entertainment, Lifestyle, Music, Sports
Pepsi: Beats of the Beautiful Game
Pepsi: Beats of the Beautiful Game
Pepsi: Beats of the Beautiful Game
Pepsi: Beats of the Beautiful Game
Pepsi: Beats of the Beautiful Game
Pepsi: Beats of the Beautiful Game