Illusion — iPhone XS + XS Max

Visual treatment and art direction for the reveal of the newest iPhone(s) — iPhone XS and XS Max.

A singular iPhone turns out to be two iPhones, through a series of visual tricks and sleight of hand movements. All captured in-camera with director and magician Aaron Duffy.

In addition the the original assignment, we created a :54 recap video that illustrated the latest and greatest features which aired during the September keynote.