See All the Angles
The nonpartisan organization, News Literacy Project, works with educators to teach kids how to sort fact from fiction in the age of fake news.
We designed a “sideways” font that put a literal spin on the alphabet to remind readers to dig deeper into headlines and to look for hidden angles before sharing potentially false stories. The time it takes to decipher the font mirrors the critical eye that young readers should apply to everything they read in the digital era.
The font was used in a multi-faceted awareness campaign, including ad placements in online and print publications that were most affected by fake news (both red and blue leaning) including CNN, Fox News, USA Today, AOL, and The Wall Street Journal. Other initiatives included a mobile app, a poster series, and shirts.
- Project Roles
- Art Director, Designer, Type Designer
- J Walter Thompson
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Type Design
- Advertising, Mobile Apps, Posters