Starbucks Love Project
During the holiday season, Starbucks wanted a multimedia campaign that raised awareness and donations for the Global Fund to Fight AIDS in Africa.
Musicians in 156 countries sang "All You Need Is Love" at exactly the same time. The event was streamed on StarbucksLoveProject.com and a video featuring all the performances was posted on YouTube.
Viewers were encouraged to get involved by recording themselves singing the song, which resulted in a donation from Starbucks, and was then shared on the site for everyone around the world to view.
- Project Roles
- BBDO New York
- Adobe Illustrator, Adobe Photoshop