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Over the course of a nine-month gig, my partner and I led all social-first, digital, and auto-show creative executions for INFINITI's global social channels. The team’s “always-on” strategy meant we were responsible for developing 3-5 pieces of unique social content, per channel, per day. Yeah. During this time we also led all brand and model-specific creative for the Dubai, Los Angeles, and Detroit auto-shows from concept to production. The work here represents a selection of the various digital videos, interactive posts, celebrity partnerships, and Influencer-focused live auto show coverage produced during this period.

Project Roles
Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Event Producer, Writer
Copywriting, Creative Direction, Design, Design Strategy, Digital, Documentary, Post-Production, Social Media Strategy
Augmented Reality, Branding, Editorial Writings, Events, Experimental Films, Manifestos
Project Industries