Rebrand + Marketing Direction
Urban FT, a growth-stage FinTech start-up, needed a hand identifying their mission, creating an identity, defining their products and translating their tech language into terms everyday bankers could understand.
- Led total rebrand, including logo, color pallet, mission, vision and branded materials such as decks, stationary, business cards and new office design.
- Built department from scratch, making hires in design, PR and writing.
-Revamped their current, reactive marketing and create a proactive long-term strategy, goals, and OKRs.
- Took an active role in copywriting for marketing and sales materials, product decks, PR and articles
- Traveled to conferences to manage exhibition booths, do market research, network and make sales.
This is just a sampling of materials, please feel free to ask for more.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Recruiter, Strategist, Writer
- Company
- Urban FT
- Skills
- Adobe InDesign, Blockchain, Brand Strategy, Conceptual, Content Strategy, Creative Direction, Creative Strategy, Experiential, Keynote, Low Budget, Marketing Strategy, PowerPoint, Research, Social Media Strategy , Technology
- Media
- Brand Guidelines, Brand Identity, Branding, Corporate Slogans, Presentations, Websites
- Project Industries
- Finance, Technology
