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Radical Media / Hard Rock Hotel & Casino - Atlantic City

In 2018, Hard Rock Cafe tapped Radical Media to produce a custom projection show for the grand opening of the Hard Rock Hotel & Casino in Atlantic City. Based on direction by Felipe Posada and the Radical Media creative team, a group of artists and motion designers generated a wealth of original content, including memorabilia photos, 2D and 3D animations, and some specialized projection mapped pieces. All individual pieces of content ran between 30-60 seconds, and were then edited into a seamless, cohesive 1+ hour-long 8K sequence, which would play at various points of the day in the hotel's main Atrium. The embedded video shows abridged "teaser" versions of a few select 3D and projection mapping pieces created by me for the run of show. A few phone camera captures from the projection on-site can be seen below. If you'd like to see long-form versions and more detail, visit Hard Rock - Atlantic City sometime soon.

Project Roles
Animator, Artist, Designer, Illustrator, Motion Designer, VFX Artist
Company
Hard Rock
Skills
3D, 3D Generalist, 6K, After Effects, CGI, Cinema 4D, Compositing, Design, Experiential, Modeling, Motion, Particles, Rendering, Rigging, Studio, VFX
Media
3D Animations, 3D Illustrations, Architecture, Brand Identity, Branded Content, Character Animations, Corporate Events, Environmental Design, Events, Illustrations, Installations, Motion Graphics, Presentations, Projection Mapping, Themed Environments
Project Industries
Entertainment, Lifestyle, Media, Travel/Tourism
Radical Media / Hard Rock Hotel & Casino - Atlantic City
Radical Media / Hard Rock Hotel & Casino - Atlantic City
Radical Media / Hard Rock Hotel & Casino - Atlantic City
Radical Media / Hard Rock Hotel & Casino - Atlantic City
Collaborators