Radical Media / Hard Rock Hotel & Casino - Atlantic City
In 2018, Hard Rock Cafe tapped Radical Media to produce a custom projection show for the grand opening of the Hard Rock Hotel & Casino in Atlantic City.
Based on direction by Felipe Posada and the Radical Media creative team, a group of artists and motion designers generated a wealth of original content, including memorabilia photos, 2D and 3D animations, and some specialized projection mapped pieces. All individual pieces of content ran between 30-60 seconds, and were then edited into a seamless, cohesive 1+ hour-long 8K sequence, which would play at various points of the day in the hotel's main Atrium.
The embedded video shows abridged "teaser" versions of a few select 3D and projection mapping pieces created by me for the run of show. A few phone camera captures from the projection on-site can be seen below. If you'd like to see long-form versions and more detail, visit Hard Rock - Atlantic City sometime soon.
- Project Roles
- Animator, Artist, Designer, Illustrator, Motion Designer, VFX Artist
- Hard Rock
- 3D, 3D Generalist, 6K, After Effects, CGI, Cinema 4D, Compositing, Design, Experiential, Modeling, Motion, Particles, Rendering, Rigging, Studio, VFX
- 3D Animations, 3D Illustrations, Architecture, Brand Identity, Branded Content, Character Animations, Corporate Events, Environmental Design, Events, Illustrations, Installations, Motion Graphics, Presentations, Projection Mapping, Themed Environments
- Project Industries
- Entertainment, Lifestyle, Media, Travel/Tourism