LA Tourism was creating a new TVC in which a couple comes to LA and explores in a “in a day” format. With the “in a day” format a lot of additional content was captured that couldn't fit within the traditional TVC so an interactive extension of the TVC was created where users could explore more in depth certain aspects of their journey.
- Project Roles
- Art Director, Creative Director, Designer, Motion Designer, UX/IA Designer
- Art Direction, Creative Direction, Design, Motion
- Interaction Designs, Interactive Videos, Websites
- Project Industries
- Advertising, Entertainment, Lifestyle, Travel/Tourism