ETHICON ENDO-SURGERY - Respect the Tissue

At TBWA, Jeff Williamson and I created this trade campaign for Ethicon Endo-Surgery. They make amazing surgical devices that are the least harmful to human tissue. While everyone knows what the human body looks like, no one's ever seen it sculpted from tissue paper. We found an amazing paper artist on Flickr, Polly Verity, who had never done advertising before. I shot with Dan Tobin Smith, the wonderful London photographer, who brought her creations to life. Everyone was thrilled, especially the client.