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Sugar Zeffer Launch

Produced a series of retail launch events for the Allbirds Sugar Zeffer, a flip flop made from sugar cane in Austin, Chicago, Toronto, and New York. Events included block printing with custom-made sugarcane stamps, flip flop customization retail bars, and limited-edition ice cream crafted by local ice cream shops. More than 900 customers attended across the country.

Project Roles
Producer
Company
Allbirds
Skills
Design, Experiential, Marketing Strategy, Post-Production, Producing
Media
Events
Project Industries
Advertising, Retail
Sugar Zeffer Launch
Sugar Zeffer Launch
Sugar Zeffer Launch