Sugar Zeffer Launch
Produced a series of retail launch events for the Allbirds Sugar Zeffer, a flip flop made from sugar cane in Austin, Chicago, Toronto, and New York. Events included block printing with custom-made sugarcane stamps, flip flop customization retail bars, and limited-edition ice cream crafted by local ice cream shops. More than 900 customers attended across the country.
- Project Roles
- Design, Experiential, Marketing Strategy, Post-Production, Producing
- Project Industries
- Advertising, Retail