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Sorta You Isn't You

Esurance uses technology to make sure you pay what's right for you, not someone sorta like you. The campaign launched with two Super Bowl spots that, according to Rolling Stone, were "one Jesse Pinkman 'bitch' away from being the best Super Bowl ad of all time." I was the associate creative director and copywriter on this project.

Project Roles
Copywriter, Creative Director
Company
esurance
Skills
Art Direction, Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising
Sorta You Isn't You