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Lotus F1 Truck Jump

Based on my concept, I directed and produced this epic corporate spot for EMC (now Dell-EMC) and Lotus Formula One Team. Intended to celebrate the partnership between the two brands, this video became one of the most successful B2B videos ever, racking up over 70 million organic views and global media coverage. In addition to the video, I led creative on the associated website, additional content and overall campaign strategy.

Project Roles
Content Strategist, Creative Director, Director, Producer
Content Strategy, Copywriting, Creative Direction, Producing, Project Management, Stunts, Brand Strategy, Camera Car, Cinematography, Filmmaking
Brand Films, Branded Content, Commercials - Video, Viral Films
Project Industries
Advertising, Automotive, B2B, Sports, Technology