Beats by Dr Dre: The Game Before the Game
Beats by Dr Dre hijacked the 2014 World Cup with a film only Beats could make. Produced under classic Beats conditions by the core team at R/GA London consisting of Rodrigo Sobral (ECD), Ciaran McCarthy, Edwin Latchford, Souad Setti and Malte Gruhl. My role was Creative Director on the Beats account at R/GA London from pitch to publication.
- Project Roles
- Creative Director
- Art Direction, Conceptual, Creative Direction, Design, Film
- Brand Films, Retail Designs
- Project Industries
- Advertising, Entertainment, Sports, Technology