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Beats by Dr Dre: The Game Before the Game

Beats by Dr Dre hijacked the 2014 World Cup with a film only Beats could make. Produced under classic Beats conditions by the core team at R/GA London consisting of Rodrigo Sobral (ECD), Ciaran McCarthy, Edwin Latchford, Souad Setti and Malte Gruhl. My role was Creative Director on the Beats account at R/GA London from pitch to publication.

Project Roles
Creative Director
Company
R/GA
Skills
Art Direction, Conceptual, Creative Direction, Design, Film
Media
Brand Films, Retail Designs
Project Industries
Advertising, Entertainment, Sports, Technology
Beats by Dr Dre: The Game Before the Game
Beats by Dr Dre: The Game Before the Game
Beats by Dr Dre: The Game Before the Game
Beats by Dr Dre: The Game Before the Game