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Template Framework — Squarespace

With Squarespace, I created template frameworks with modular system components as part of a CMS platform enabling over one million users to build their own website. Roles included: • Product concept • Feature strategy • UX & UI design • Development strategy • Creative direction. This framework: My initial concept involved filling a gap in our collection of template products by allowing users to tell a story or discuss a project's process. This yielded the creation of a new “Project” page type with various user-configured options. Along with developing a configurable landing page of stacked items, additional features include a configurable introduction feature and project navigation module for guiding visitors. Outcomes: Released this framework allowing the creation of eight templates to be included in the template store. The three featured below (illustrator, photographer, creative agency) comprised the initial release.

Project Roles
Creative Director, Designer, Product Designer, UI Designer, UX/IA Designer
Company
Squarespace
Skills
Creative Direction, Design, Design Pattern Research, Design Strategy, Interaction, Mobile, Sketch
Media
Interaction Designs, Product Designs, Products - Digital, Squarespace Sites, Typography, UI Design, UX Designs, Visual Designs, Websites
Template Framework — Squarespace
Template Framework — Squarespace
Template Framework — Squarespace
Template Framework — Squarespace
Template Framework — Squarespace
Template Framework — Squarespace
Template Framework — Squarespace