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Blogging Framework — Squarespace

With Squarespace, I created template frameworks as part of a CMS platform enabling over one million users to build their own website. I released each framework with a dedicated team, including product concept, feature and development strategy, design, and creative direction. For context, a framework is a codebase comprised of the primary features of a template experience. Targeting various end users, process included designing UX patterns, UI conventions, and building modular system components for the platform. A framework will yield multiple templates — there are three featured in the gallery below, each exposing various features of the framework. This framework: Blogging features centered around not just publishing content, but engagement with the article itself; sharing options, supporting multiple authors and author profiles, customizable meta data and sidebar, as well as related posts. And, we designed for a content-heavy list browsing experience by utilizing a grid magazine-style layout, with multiple grid display options. Additional features include aiding content discoverability with an integrated minimal search overlay, and a sliding navigation panel with configurable content areas. Featured below are the three templates (lifestyle blogger, topic enthusiast, multi-author publication) conceived and built as part of the initial release of the framework: skye-demo.squarespace.com, foundry-demo.squarespace.com, tudor-demo.squarespace.com.

Project Roles
Creative Director, Designer, Product Designer, UI Designer, UX/IA Designer
Company
Squarespace
Skills
Creative Direction, Design, Design Pattern Research, Design Strategy, Interaction, Mobile, Sketch
Media
Interaction Designs, Product Designs, Products - Digital, Squarespace Sites, Typography, UI Design, UX Designs, Visual Designs, Websites
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace
Blogging Framework — Squarespace