My Verizon Wireless — AKQA
The primary goal and business objective was to reduce support-related call volume, by reimagining verizonwireless.com's logged-in experience.
I joined AKQA's creative team early in the project, leading with a collaborative design approach, through initial concepting. Building on a foundation of new brand guidelines, component libraries and a design system were established maintaining consistency amongst multiple contributors.
We developed a series of UX/design hypotheses, with user research and co-creation sessions shaping the approach into a support-forward and self-serve experience. Largely based on personalization, this approach was centered around surfacing contextual account, billing, usage, and device information through a series of dynamic "live tiles". And, integral to the self-serve element, is a conversational search interface, or simply a guide to take users where they need to go for account management and support. Finally, ensuring enhanced engagement through rewarding progress and achievement.
- Project Roles
- Creative Director, Designer, UI Designer, UX/IA Designer
- Sketch, Creative Direction, Design, Design Pattern Research, Design Strategy, Interaction, Mobile
- Interaction Designs, UI Design, UX Designs, Visual Designs, Websites