MLC Autumn/Winter Campaign 2018

For MLC's Autumn/Winter 2018 campaign, we invited our audience to step into their vibrant world and escape from the cold outside. We created seasonal assets and content across print, in-centre VM, eDM and social engagement, making the overall campaign experience cohesive across all touch points. Our hero piece was the broadsheet, where we created a compelling narrative for the season through the design, content and art direction.