Eastland Brand Identity & Launch Campaign

We partnered with Eastland to launch a new retail development that pioneered a shift from transaction-led interactions to consumer centred experiences. The campaign was based around the idea of ‘Eastland Encounters’ where we captured a series of moments that invited the audience to indulge in a heightened state of life. This concept was expressed through emotive copy, a rich colour palette and captivating photography. Once the experiential tone was established, the next phase focused on driving awareness of the destination and products through a more tactical approach.