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Eastland Brand Identity & Launch Campaign

We partnered with Eastland to launch a new retail development that pioneered a shift from transaction-led interactions to consumer centred experiences. The campaign was based around the idea of ‘Eastland Encounters’ where we captured a series of moments that invited the audience to indulge in a heightened state of life. This concept was expressed through emotive copy, a rich colour palette and captivating photography. Once the experiential tone was established, the next phase focused on driving awareness of the destination and products through a more tactical approach.

Project Roles
Designer
Company
QIC
Skills
Design, Digital, Editorial, Print
Media
Advertising, Brand Identity, Branded Content, Branding, Editorial Designs, Billboards, Commercials - Broadcast, Posters, Social Media Content
Project Industries
Advertising, B2B, Beauty, Fashion, Lifestyle, Luxury, Real Estate, Retail
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign
Eastland Brand Identity & Launch Campaign